Brand Design YOU ARE YOUR BRAND, YOUR IMAGE, YOUR STORY, YOUR DESTINY!
Are you sure what you’re communicating is consistent with your business?
Institutional communication is the mirror of the soul of the company. An undefined, outdated and confused corporate identity can be worse than bad publicity when your company starts to be known. The brand design is, literally and ideally, your business card: the first step to be welcomed in a positive way by the relevant public, this is why it must contain the image, the company values, the approach of your company to the market and, consequently, the type of customers interested in your product.
We are at your disposal for the creation of a strong and lasting corporate image. The main danger, in a market where new competitors are born every day, is anonymity. To give character to your business, distinguishing it from competitors, the first step is to highlight your image.
The brand is the synthesis of the company’s history, mission and vision, it is the essence of your company. The name and the graphic appearance of the logo constitute the coordinated image. Together with naming they go to create the corporate identity, that is the overall perception that the public will have towards your business. To obtain a good image return, the different elements of visual communication, such as icons, colors, typefaces and letterhead must be consistent with each other so as to convey a strong and unitary image.